||Chief Marketing Officer
|Purpose and objective of the role
||To drive strategy through to execution of marketing and communication plans with a focus on community presence, customer awareness/activation, supplier relationships and the investment community.
- To drive the overall marketing and communications strategy, including go-to market strategy across a variety of channels connecting to the key stakeholder groups
- Be the go-to person for all communications and promotions including working collaboratively and managing external relationships with media, agencies, journalists and partners marketing and communications teams. Lift the presence of the client across all relevant media/channels
- Responsible for ensuring the team is aware and involved in events and speaking opportunities across the globe and supporting these events to increase overall awareness of the organization
- Establish the relevant channels, build effective agency relationships and utilize a freelance network as required to ensure that the company is producing consistent, engaging and effective communications to the various audiences
- Support the targeting of wholesale and institutional investors through marketing and contact strategy which may include direct marketing, events or other initiatives to build overall awareness within the investment communities
- Bring data and insight, to drive return on investment across any marketing spend to maximize investment.
- Ensure the highest standard of communications are released to the various stakeholder groups.
- Minimum 3 years knowledge and experience in learning, understanding and being part of blockchain technology
- Senior level marketing exposure in previous roles, with the ability to be hands-on through to strategic
- Global marketplace experience
- Experience in a previous industry with leading edge technology
- Experience as a contributor across relevant channels in the blockchain community would be ideal (ie Medium, Reddit, Slack, Telegram, Twitter & Discord)
- Previous experience in high growth start-up / scale up experience is needed.
- People management
- Lateral and Independent thinking
- Ownership and Responsibility
- Collaborative working
- Analytical thinking
- Attention to detail
- Identifying patterns and trends